Dior Toujours Collection

Dior Toujours Collection: French luxury elegance of inheritance and innovation

Since its debut on the spring/summer 2023 runway, the Dior Toujours collection has been rooted in the brand’s century-old heritage, continuing to write a new chapter of French elegance. The collection carries forward the rattan pattern gene cherished by founder Christian Dior, evolving the Napoleon III chair pattern into a three-dimensional large rattan pattern, subtly embodying the brand’s contemporary interpretation of classic elements. It also pays tribute to the spirit of independent women, echoing Catherine Dior’s tenacious temperament.

Selected from high-end materials such as calfskin and lambskin, these products are hand-cut and precisely sewn in Italian workshops. Equipped with adjustable CD buckles and letter charms, every detail reflects the craftsmanship. Popular styles such as small, medium, and vertical tote bags are available in a complete range of colors, including classic black and white, basic caramel brown, as well as trendy colors such as cherry pink and hazy blue. It inherits brand value through craftsmanship, adapts to various scenarios with diverse choices, and becomes a luxurious and elegant carrier that connects the brand’s history with contemporary aesthetics.