Fendi Simply Collection: Minimalist Aesthetics and the Heritage of Roman Craftsmanship

Fendi Simply Collection: Minimalist Aesthetics and the Heritage of Roman Craftsmanship

The Fendi Simply collection was unveiled at the autumn/winter 2024 show, drawing inspiration from the brand’s iconic designs of the 1990s and carrying forward the Roman elegance and luxury genes since its establishment in 1925. The core concept of the collection is “Simplicity is Classic”, featuring the double F logo designed by Karl Lagerfeld in 1967, which is both a contemporary interpretation of the brand’s vintage aesthetics and a manifestation of the brand’s value that transcends time.

Selected Corvara calfskin, sheepskin, and FF jacquard fabrics are processed through a full vegetable tanning technique, hand-sewn in Italian workshops, and incorporate Selleria’s traditional stitching details. The same-colored FF leather buckle, knotted leather zipper pull, and palladium-finished hardware showcase exquisite craftsmanship. Mini, medium, and large sizes are available, supporting multiple carrying methods such as shoulder, back, and cross-body. Colors include classic black and white, caramel brown, as well as trendy shades like blue and pink, and there is also a knitted nappa sheepskin style that balances minimalist style with practicality.